Our Philosophy
We believe in helping people rise above the noise of life to find clarity, focus, and confidence. By blending reflection with practical action, we turn overwhelm into direction and stuck moments into breakthroughs—so people can build lives filled with purpose, growth, and freedom.
Our Story
2021
The Breakthrough Planner was born in December 2021 during a season when everything felt overwhelming—finances, health, business, even daily routines. Then came a quiet spark of inspiration: Mia Aailiya, sitting with her bullet journal, with her cut-out design and creating something beautiful out of blank pages. That simple moment planted the question in Maripet, What if clarity could be built this way? What if life’s chaos could be shaped into something intentional? Together, they began designing a system that blended reflection, structure, and heart—a tool to help anyone move from feeling stuck to building a life filled with clarity, action, and breakthroughs.
In 2022, the Breakthrough Planner entered its second year, moving from a spark of inspiration to a season of testing, refining, and shaping its identity. What began as cut-out designs in Mia Aailiya’s bullet journal and a simple idea to bring clarity to life’s chaos started to take form. Pages were reworked, sections were added, and concepts like reflection, action planning, and integration were tested in real time. It was a year of trial and error—seeing what worked in daily life, what felt too complicated, and what truly helped create breakthroughs. The focus shifted from just creating a planner to designing a system that was intuitive yet powerful, personal yet practical—something that could guide anyone through the messiness of life toward clarity and intentional action.
2022
2023
As it entered its third year, the pieces finally began to come together as a complete system. After a year of testing and refining in 2022, the focus shifted toward clarity and cohesion—making sure every page served a purpose and flowed seamlessly from reflection to action to integration. This was the year when the foundational concepts truly solidified: Moments that Matter, the Monthly Elevation Plan, the Daily Non-Negotiables, and the Quarterly Reviews all found their permanent place. It was also when design and function began to align beautifully—the planner wasn’t just practical; it was inspiring to use. What started as an experiment between a mother and daughter was now evolving into a tool that could help anyone transform their goals and habits into real breakthroughs
In 2024, it stepped into its pre-launch phase, moving from a private passion project into something ready to be shared with the world. After three years of shaping, testing, and refining, this was the year of prototypes, feedback loops, and bringing others into the journey. Close friends, early users, and mentors were given sneak peeks, offering insights that sharpened both the design and the experience. It was also the year when branding and storytelling began to take center stage—crafting a clear message around what the Breakthrough Planner stood for: clarity, intentional action, and transformation. What began in 2021 as a simple idea born from a daughter’s bullet journal had now grown into a movement, preparing to help others find their own breakthroughs.
2024
2025
In 2025, the Breakthrough Planner finally launched, stepping out of years of quiet creation and into the hands of its first real audience. After four years of dreaming, testing, and refining, this was the year when the vision became reality. Early adopters began using the planner, sharing stories of how it brought clarity to their goals, structure to their days, and a sense of possibility to their lives. Workshops, social media content, and word-of-mouth started spreading its message—that breakthroughs don’t just happen; they’re built one intentional page at a time. What began in 2021 as a mother-and-daughter idea had now become a living, breathing tool for anyone ready to turn reflection into action and create real change.
The Breakthrough Planner was created by a mother-daughter duo, Maripet and Mia Aailiya.
What started as Mia’s personal bullet journal design quickly grew into something bigger when Maripet recognized its potential and encouraged her to share it with the world.
Mia is the creative force behind the planner — designing each page, building the website, and handling the behind-the-scenes details that bring the vision to life.
Maripet is the guiding strength, spearheading sales, providing financial support, and pushing the project forward with her determination and drive.
The idea for the planner grew out of a deeply personal time for their family. During a period of growing pains and transitions, Mia used her journal as a way to process, organize, and find clarity. Seeing how much it helped, Maripet encouraged her to turn it into something that could support others going through their own challenges and breakthroughs.
Together, they balance creativity and strategy, heart and action. The Breakthrough Planner is more than just a product — it’s a reflection of their bond and their shared belief in helping others live with clarity and confidence.